HYPE Sports innovation focus on the North American market traces back to 2019, when it partnered with New York University (NYU) to launch the HYPE Sports & Blockchain Accelerator, since then it worked with hundreds of US sports brands and invested in US based SportsTech startups.

' Innovation is constant, if you are not innovating, you are falling behind….I look forward to working closely with the HYPE team, the startups, teams, leagues and investors to drive sportstech innovation,' said Peter Hutton. He has held numerous senior executive roles in leading media companies including Senior Vice President Sports at FOX, Managing Director at ESPN STAR Sports, CEO at EUROSPORT and most recently as Head of Sports Partnerships Worldwide at META. Peter brings over 25 years of experience in sports media to HYPE's global ecosystem of SportsTech startups, teams, leagues, governing bodies, athletes, and investors. HYPE is often referred to as the Y Combinator of sports, has announced that Peter Hutton, SportsTech executive and sports industry veteran, will be joining their all-star board of sports and tech professionals including UEFA, Canal+, Pepsi, PWC and the NFL. TEL AVIV, Israel, /PRNewswire/ - HYPE Sports Innovation, ' HYPE', the global leader in identifying, nurturing and investing in SportsTech start-ups. Tweet: 'Peter Hutton, former Head of Sports Partnerships Worldwide at META, to join HYPE Sports Innovation Board to help accelerate SportsTech adoption in the US'

What If...? by Peter Utton